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Pearline Rosebrough still remembers the day an alligator "as long as a car" lumbered into her yard from a nearby pond and sent her scampering for help.

"It scared me real bad," she said. "I saw those big 'ol pop eyes."

A neighbor killed the gator with a couple of ax blows to the head, and Rosebrough served alligator tail to her 10 children in their log cabin that evening.

"Alligator meat tastes like chicken," said Rosebrough, 58. "It ain't nothing but good 'ol lean meat."

After nearly 30 years, she can chuckle about her brush with the fearsome creature. Now, her story will be one of several real-life tales featured in the next installment of Swamp Gravy, a community theater production that celebrates the folklore of southwest Georgia and a small town that has turned to art and culture for its survival.

All the Swamp Gravy plays are based on stories gathered from area residents such as Rosebrough, and all feature volunteer actors from the community.

When the Colquitt-Miller County Arts Council launched Swamp Gravy in 1992 with a $700 grant from the Georgia Council for the Arts, locals were looking for a way to save their town from the economic decline that has left many rural communities with abandoned buildings, overgrown yards and few meaningful jobs.

They found it through their unique plays and related cultural activities, which draw about 40,000 people to the town of 2,000 each year, some driving for more than five hours to attend. The effort has since won national acclaim and turned Colquitt into a model for success in the growing field of cultural tourism - appealing to travelers who want to experience the art, heritage and character of a place.

The local arts council's budget has rapidly grown from $2,000 in 1992 to $2.2 million. It now provides 60 full or part-time jobs and the economic impact of the Swamp Gravy plays alone is estimated at $2 million per year, making it one of the county's top industries.

"Tourism is Georgia's second largest economy and Swamp Gravy is a major player in that economy," said Susan Weiner, executive director of the Georgia Council for the Arts. "Two absolutely passionate women in Colquitt, who love their community and admire its heritage, have turned it into an economic engine for their community."

Those two are Joy Jinks and Karen Kimbrel, longtime residents who helped launch Swamp Gravy.

"We were like all the small towns in Georgia," Jinks said. "We were just barely hanging on. We were losing population. We had lost stores. We knew if we were going to remain a viable community we had to do something."

They considered historical plays, but they couldn't find any truly significant events in the county's past. So they settled on plays based on oral histories.

"All of a sudden, we had these tour buses," Jinks said. "We found out that people are inspired when people tell their stories and their ordinary lives are validated."

Colquitt is 50 miles from the nearest interstate highway, so travelers have to have a strong motivation to visit. They travel over seemingly endless two-lane highways, past pine forests and cotton and peanut fields, into the heart of rural southwestern Georgia, close to the junction of Alabama, Florida and Georgia.

Organizers initially hoped to attract senior citizens and church groups from a 90-mile radius. Now the plays and related cultural activities held throughout the year attract tens of thousands of fans, most from within a 400-mile radius that extends from north of Atlanta to St. Petersburg, Fla.

"We went from hopelessness to hopefulness," Kimbrel said. "When you shift a whole community's mind-set that way, the sky's the limit."

The Swamp Gravy cast has even performed at the Kennedy Center for the Performing Arts in Washington, D.C., and, in 1996, performed during the summer Olympic Games in Atlanta.

The Arts Council has acquired an old cotton warehouse and converted it into a theater and museum packed with antique furniture, farm implements and military memorabilia donated by residents.

The Council also runs an after-school arts and enrichment program for children. It has purchased and refurbished a historic downtown inn and has opened a store on the town's central square featuring arts, crafts and antiques. It rents loft apartments above the store and rents two corrugated-steel grain bins transformed into innovative homes.

"It has made a very visible economic impact, but also it has crossed lines that we would have never crossed - race, gender, age and economic status," said museum director Charlotte Phillips. "We have been able to come together as a community to make Colquitt a better place."

Through an arts council mural project, the walls of some downtown buildings and the high school are covered with paintings depicting 11 of the Swamp Gravy stories, such as a father's search for his son missing in action during World War II. In 2010, the small town will host a gathering of mural enthusiasts from around the world.

Since the launch of Swamp Gravy, 14 businesses have opened on the town square, including an Internet cafe and a spa that offers yoga classes - businesses not typically found in farm towns.

Because of Colquitt's success, other communities are turning to the town for tips on starting similar cultural programs. Jinks and Kimbrel have spoken to groups in 10 states and Brazil, and have prepared a how-to manual.

"It's what small communities have to do, especially in the South," Kimbrel said. "We do have a culture and we all have stories. It's been an amazing journey and we are so thankful that we've survived and we're all still speaking to each other."

The latest installment of Swamp Gravy plays, titled "Visiting Hours," opens Oct. 5 and will run for a month with performances each Thursday, Friday and Saturday evenings and a Saturday matinee.

Swamp Gravy: http://www.swampgravy.com/